Meghan Markle, the Duchess of Sussex, has unveiled her latest venture—a lifestyle brand named ‘As Ever.’ This marks a return to her pre-royal interests, reminiscent of her former blog, The Tig, where she shared insights on wellness, fashion, and travel. The brand, which was introduced with a carefully curated Instagram mood board, signals a fresh new direction for Markle.

A New Chapter for Meghan

The launch of ‘As Ever’ has been seen as Meghan’s way of reconnecting with her passion for lifestyle content. The brand’s introduction featured handwritten notes, aesthetic imagery, and personal reflections, creating a sense of authenticity and personal touch.

Experts speculate that ‘As Ever’ will offer a range of products and services spanning wellness, food, and personal development. While details remain under wraps, fans and critics alike are eager to see what the Duchess has in store.

Mixed Reactions from the Public

The announcement has sparked a mix of reactions. Supporters praise Meghan for following her entrepreneurial aspirations and bringing her distinctive style to the lifestyle industry. However, branding expert Nick Ede has criticized the move, calling it “cringey” and questioning whether it is part of a strategic PR campaign tied to her Netflix projects.

Adding to the controversy, Meghan’s upcoming cookery show, ‘With Love, Meghan,’ has also faced scrutiny for alleged logo similarities with existing brands. Some have speculated that ‘As Ever’ may become an extension of her media endeavors with Prince Harry.

What’s Next?

Despite the mixed opinions, there is no doubt that ‘As Ever’ will generate significant buzz. Whether it becomes a standout brand in the crowded lifestyle market or faces challenges remains to be seen. For now, Meghan Markle’s return to the lifestyle space has certainly captured public attention, reinforcing her ability to remain in the spotlight.